Digital Advertising Street Furniture, also known as MUPI, is an acronym for the French phrase Mobilier Urbain Pour L’Information and is a trademark of French outdoor advertising company JC Decaux. MUPI is an outdoor advertising board which is usually placed on pavement by the side of the road. MUPI may be single-sided or double-sided and are lit with an LED display.

Digital Street Furniture is a benefit to local foot and bicycle traffic downtown or in city center shopping areas. MUPI allows local government as well as advertisers a connectivity at a unique eye-level position, which reaches passers by in public spaces outside of the business or organizations physical location.